Tweeting Your Way to Your Dream Job | #Hashtag Your Job Quest for Success

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Finding internships and jobs can be difficult and time-consuming for many college students. When you’re looking for a job, you want to be sure to take advantage of all of the tools at your disposal to help you land the best possible opportunity. Social media should be on your to-do list because it provides a way to connect with networking contacts and decision-makers. Perhaps you’ve overlooked Twitter, thinking it’s a network better suited to snarking about celebrity attire at red carpet events and not one to use professionally.

A new report from Software Advice outlines how recruiters and job seekers are using Twitter. 93 per cent of recruiters use or plan to use social media in their recruiting efforts and 73 per cent have hired candidates via social media (the majority of these recruits come from LinkedIn).

However, 58 per cent of job seekers surveyed used Twitter during their job search in the last six months. When searching for jobs, 76 per cent of job seekers look at company profiles, 55 per cent follow companies, 34 per cent search job-specific hashtags, 34 per cent apply for tweeted job postings, and 33 per cent communicate with companies and recruiters.

These data points, combined with Twitter’s fluid, transparent and approachable nature, make it a unique social site and fertile ground for job seekers.

So, are college students even using Twitter to search for jobs? The short answer is: Yes. Students are finally embracing Twitter as a way to connect with employers, research companies, and find job and internship opportunities.

HERE’S HOW YOU SHOULD USE TWITTER TO SUCCEED IN YOUR JOB SEARCH

Search for the Actual Words – Jobs, Internships, Fellowships.

Here are a few of the many potential hashtags that you could use: #jobs #hiring #genY #entrylevel #career #USAjobs #DCjobs #salesjobs #prjobs; #internships #internpro #intern; #scholarships #finaid #highered

Follow the Career Handles of Companies that interest you.

For example, @GEICOCareers @SodexoCareers @GECareers @MicrosoftJobs @attJOBS share information, photos, videos and more. Read what they are posting or at-message them with a question. The Software Advice survey states, 38 per cent of company accounts tweet about job openings, 17 per cent highlight company events, 13 per cent tweet about the work environment and job perks, and 9 per cent tweet career advice. 78 per cent of these tweets contain hashtags, 63 per cent contain links, and 50 per cent include images. Branded hashtags (eg. #GEjobs) are present in 46 per cent of Fortune 500 company hiring tweets.

Use Google Search and Official Twitter lists to find these Company’s Job Feeds

  • When searching for a Company’s Twitter profile you can use the Twitter search functionality, but this doesn’t always get you the right account, because most companies have several Twitter accounts. Be careful to click “view all” when searching for a particular company name, go through all the feeds, and find the “Career Feed”, and follow that. If you follow any other Twitter account (the official Twitter feed, the customer care Twitter, the discount code Twitter, the Twitter account for the community manager, etc.) you’ll never hear about the jobs you’re interested in.
  • Because of the nature of Twitter, it’s very easy to confuse messages when you only have one Twitter feed. So you must be specific in order to find the Twitter account for jobs and careers information. If you’re unsure if they have a Twitter feed for jobs, tweet a member of staff or the official account to check.
  • Another good way of researching what Twitter accounts is to search on Google. This simple search will find you all accounts related to ASOS on Twitter.com.

Tweet your LinkedIn profile.

Once you’ve identified corporate and agency recruiters, send them a link to your profile. Spark their interest in you! And, inquire about job leads or ask to set up a call to learn more about their company and opportunities.

Monitor Hashtags, Save your Searches, Subscribe to the Geo-targeted, Industry-specific job feeds.

  • By following people within your industry you can take part in hashtagged conversations which can help get you noticed.
  • You can also take notice of hashtags industry people are using to advertise jobs or requests. This might be something that you wouldn’t automatically search for. This is why once you have identified such hashtags you should save the search so you don’t forget the hashtag.

Follow Job-related Third Party Platforms & their Tweets.

These are primarily job listing websites, internships websites, freelance jobs or projects website, and Blogs who primarily publish job/ internship search related content. These services usually post jobs every day on Twitter. Do a little research and subscribe to feeds that are specific to your job search.

Tweet what you’re looking for.

Although your bio is a more permanent way of advertising what roles you’re after, lots of recruiters are searching for people via their tweets. If you get to know the appropriate hashtags in your industry then your peers – and your own followers – may retweet your job application. This sounds like a “shot in the dark” method but I think it’s more effective than sending out hundreds of job applications.

Stay in touch with recruiters that you’ve met.

If you’ve met a hiring manager during a career fair or a recruiter at a networking event, ask if they are on Twitter. Follow them as a way to stay connected.

In the past year, I’ve seen hundreds of companies get Twitter accounts, which they use to keep you updated on what’s happening internally. This includes job vacancies. By tweeting a job they cut out the job listing sites and target a circle of people who are within a couple of degrees of separation of their current employers and consumers.

Tweet like an Expert.

Tweet your opinions with courage and conviction – but not arrogance. If there’s a discussion happening about a hot topic in your industry, tweet about it. If you put something succinctly and others agree this can help start an interaction or gain you, new industry followers. Then when you tweet about the roles you’re looking for (see above) you’ll be alerting people who are already aware that you know your stuff – nothing better than a giving a strong first impression before you’ve even entered the interview. Your tweets don’t all need to be about work. Don’t forget that you’re a person as well as a job seeker. Retweet things that interest you outside of the industry.

Find Great People to Follow.

Twitter is full of great content, experts, forums and resources. There are also thought leaders, brands and organizations to follow that could be helpful for job seekers. Once you find people tweeting about content that interests you, it’s much easier to see its professional value. Search for recruiters, people who work in organizations that interest you and the Twitter streams from companies themselves. You’ll also want to identify thought leaders in your industry; industry news sources and individuals who can help with your job search, including career coaches.

Extend your Personal Brand.

I’ve seen a lot of public profiles that would astound you! I recommend keeping your profile private or, at the very least, professional. If you decide to use Twitter in the job search: select an appropriate handle, write a professional bio, use a “G-rated” photo, and use your best judgment when tweeting.

Engage with people. Share and attribute articles, news and updates consistent with your brand. Encourage follow backs by engaging in the conversation and giving a “hat tip” to others by retweeting (or forwarding along) their content.

Use a Twesume.

If you’re inactive, public job search, integrating a Twesume as part of your overall Twitter strategy gives you a streamlined way to communicate your top-selling points, but only if you already have established yourself on Twitter. “A twesume is a tweet with intent – it allows you to communicate your key attributes, skills and background – all in 140 characters or less,” Obermeier says. “Key components of a twesume include job industry, the title you are targeting, geographic target, relevant certifications, technical skills, soft skills and degrees. Because the twesume is only 140 characters, it also should include a hyperlink back to informative and supportive contents such as a social profile.” You can use your LinkedIn URL or other online social résumé or portfolio to provide more information. Obermeier reminds users, “It’s key to use hashtags to make the tweet more searchable. Popular hashtags to consider include: #Hireme, #Jobs and #Twesume.”

Never Miss a Tweet

Set up alerts from an email alert system like Twilert. These services will send you an email update as frequently as you like – I would recommend daily while job hunting. You can use Twitter’s search terms to narrow down the results by location/users. By doing this any tweets that go up when you’re away from the computer will be in your email box first thing in the morning. This will save you hours of browsing back in time.

So, do you have a Twitter account yet? Have you used Twitter in your job search? Has it been useful? Share your story or strategy Here.

You can continue to learn more about social media tools for your job search with these Related Articles:

10 LinkedIn Profile Must-Haves for Your Student Years & Beyond

[Survey] Social Media Mistakes Most Likely to Cost You a Job

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